Nudging Towards Sustainability: Advancing Sustainable Consumption and Waste Management Through Nudging

Nudging – subtly guiding people’s behaviors through modifying the decision-making environment – can effectively promote sustainable behaviors, with significant improvements observed in waste management and environmental practices. This policy brief highlights the potential of culturally sensitive and context-based nudging as a cost-effective tool for enhancing broader sustainability goals. It presents an actionable framework for employing nudging techniques to enhance sustainable consumption and waste management on a global scale. Recommendations include educational campaigns, strategic infrastructure placements, and community-based initiatives to support a range of nudging approaches.