By changing the present approach of inadequate internal communication at the Tlokwe City Council to an ongoing, two-way symmetric approach in which the latest technology is utilized by qualified, well-resourced officials to reach strategic communication goals which includes well-informed and motivated officials. This should result in better service delivery, which in turn supports the democratic culture. And in a longer perspective lead to the overall objective:
An organizational context conducive to a continuous internal communication where all members share a common vision, mission and values (which there today is a lack of).
Within two years the project objective to develop and start implement a comprehensive internal communication strategy, driven by a well-resourced Communication Section, supported by all key stakeholders and utilizing all available as well as possible newly established internal channels, should be reached.