Civil dialogue to create an attractive image of Jinja

An attractive image of a city creates many possibilities to attract residents, investments and tourists. Developing the dialogue with the residents to reach this has been identified as a key issue in the Jinja-Skellefteå partnership.

The objective of this project is that staff & politicians in JMC have the capacity in using an inclusive public participation to create an attractive image of Jinja.

That an inclusive public dialogue on Jinja, where the voices of women, youth and other vulnerable groups have been given special attention, has been carried out and that a marketing strategy on how to create an image of an attractive Jinja is in implementation will indicate upon the fulfilment of the objective.